Author: ashley

P.volve is a health and fitness company offering a streaming service, physical goods and an in-person studio. I joined the team in 2020 when the company was nearing its third birthday and took on the overhaul of the streaming and e-commerce experiences. This case study will focus on the new user streaming experience, in other…

A year or so after launching, Beachbody on Demand was ready to explore partnerships and expand physical retail opportunities. We knew our user base was full of data junkies — integration with wearables (e.g. Apple Watch and Fitbit) was near the top of every feature-request survey. Duel partnerships with Wahoo and Apple were already underway…

Openfit launched in February of 2019 as Beachbody’s new direct-to-consumer product. Like Beachbody on Demand, it offered streaming workouts, however previous market and user research made clear users wanted a holistic health product. This meant the addition of simple, effective nutrition solutions. This project aimed to increase the value of the product and retention by:…